The attention‐based view: Review and conceptual extension towards situated attention

Over two decades ago, William Ocasio introduced the attention-based view (ABV) of firm with a powerful argument: firm-level behaviour is result situated distribution and allocation managerial attention, embedded in broader organizational structures environmental context. ABV-based research has received substantial increasing scholarly resulting complex incoherent body research. In order to address this issue, paper takes stock extant on ABV consolidates key debates. Based systematic review 173 articles, we synthesize existing into unifying framework. Drawing framework, propose attention as central theme for future We elaborate four situational factors (materiality, social dynamics, temporality what call framing strategic setting), which may influence how actors’ particular